Chateau Wine and Spirit was transformed from the International Tropical Timber Corporation (ITT), once the biggest timer importer in Taiwan founded in 1983 whose acting market covering Europe, America, Asia, and Africa.
In 1989, being introduced by a French timber supplier, for the first time the ITT started to learn about Grand Cru de Bordeaux, as a result, ITT began wine importation business. With a sensitive market sense cultivated by operating the market of high-end furniture/housing material, the ITT foresaw an increasing need among consumers at the top of Pyramid. Hence in 1994 the Chateau Wine & Spirit was established and sufficient resources were invested to promote Grand Cru de Bordeaux in . Chateau Wine & Spirit grew rapidly and its annual revenue reached a pick at NTD 220,000,000 in 1996. In a few years, it had become the leading importer of Bordeaux wines .
In 2006, to response to a new market trend that more and more people show their interests in wines from the New World, the Chateau Wine & Spirit expands its portfolio with two new lines, cult wine from California and boutique wines from Australia.
Californian cult wines emerged as a movement since 1980s . These wines, with limited yield and extreme high quality, are celebrity wines and fanned by the hyperbole of influential wine critics and keen commitment made by their followers. Among them, Screaming Eagle, Harlan Estate, and Colgin Cellars shares the most fame. Recently this amazing wave has hit and the Chateau Wine & Spirit is taking the lead in this field. What makes cult wines? Characteristics are:
‧Glowing review / Near perfect scores
‧Rare & Highly sought-after
‧Careful allocation by mailing list and strictly selected restaurants/hotels
‧Sizzling auction price
‧Glorious accolades worldwide
‧Powerful flavor profile
Although only having 1/3 production amount of or , 1/2 of Africa, slightly more than Chili, still has high volume of exportation and popularity in the New World domain. Australian brilliantly performs their distinctive terroir and unique personality. As a result they make wines with purity and elegance, which are influenced by Old World style, and also accessibility and richness. Authoritative wine critics, like Robert Parker and Wine Spectator , very often give high scores and praise to Australian cutting wines. Yet their prices are not necessary to relatively reach the roof, which could easily satisfy consumer with different budget and demand.
Grande Cru of France, Californian cult wines, Australian boutique wines…you can find more wines from either Old or New world in the Chateau Wine & Spirit. “Showing a sincere commitment to fine wines; sharing with whom sincerely commit.” is a motto that Chateau Wine & Spirit deeply believes. For the Fervor of Cult Wines, motivates the Chateau Wine & Spirit.